Minimum Effort Talk to us
(the name is a promise, not a warning)

Minimum
Effort.

Maximum
Output.

You do what you're best at. We make everything else run itself: the reports, the spreadsheets, the support queue, the dashboards, the tool you've been meaning to build for three years. With AI, and with people who named their company after how little they'll bother you. Five people or five hundred.

Start in two weeks Build something
≥ 10 hrs
back, per week
Fixed price
never hourly
14 days
to the first thing running
Or you don't pay
in writing

You do what you do best.
We do the rest.

(and we'd rather not be asked how)
01

Automate

The manual grind nobody was hired to do. We make it happen without a human in the loop.

  • Reports that assemble themselves
  • Spreadsheets that reconcile themselves
  • Support replies drafted before you've read the ticket
  • Invoices, reminders, follow-ups, data entry
  • Meeting notes that land in the CRM on their own
02

Build

Products designed for how your business actually works, not how the software vendor thinks it should.

  • Your MVP in 10 days, fixed price. Yes, really.
  • Internal tools that replace the heroic spreadsheet
  • Dashboards that show the three numbers that matter
  • Customer portals and self-service that work
  • AI assistants trained on your data, not the internet's
  • Web and mobile apps, designed and built as one thing
03

Run

We keep it alive and make it better every month, so nobody on your team has to become the IT department.

  • Monitoring, fixes, upgrades
  • New automations as the business changes
  • One monthly number: hours your team got back
  • Cancel any month. We'd rather you didn't.
Build, the fast way

Your MVP.
10 days.
49 500 SEK.

(a typical agency needs three months just to send the first invoice)

From idea to a product people can log into. Not a prototype, not a Figma file, not a deck. Designed and built with AI, by people who'd rather ship it than talk about it.

Typical agency
  • 3 months
  • 300 000+ SEK
  • 6 workshops
  • A roadmap
Minimum Effort
  • 10 days
  • 49 500 SEK
  • 1 kickoff
  • A product
What's in the box
  • One core user flow, done properly
  • Accounts and login
  • One integration (payments, CRM, or your data)
  • Your brand on it, web or mobile
  • Deployed, live, yours

Everything else waits until you've watched a real person use it.

Claim the next slot

One MVP slot a month. Next one opens December. Yes, that's on purpose.

Don't know where to begin?

Start in two weeks.

(we could stretch it to six and charge more. we won't.)

An audit, the way it should be: two weeks inside your company, one thing running by the end of it, and a plan for what to automate and build next. Know exactly what you want already? Skip this and go straight to Build.

Week 1

We look.

A 60-minute kickoff with you. Our intake agent interviews up to ten of your people, 15 minutes each. Read access to where the work actually happens. Out comes a map of where every hour goes.

Week 2

We fix one thing.

We rank 3–5 opportunities by hours saved and payback time. Then we pick one quick win from our kit and switch it on. Live. Before you've paid the second half.

Day 14

You get the receipt.

A map of where your hours go. A ranked list of what to automate and build, with payback per item. The thing we switched on, still running. A fixed-price proposal for what's next, which you are completely free to ignore.

Things that should never have needed a human.

  • The Monday report
  • The spreadsheet only Anna understands
  • The dashboard that is actually a PowerPoint
  • The support inbox at 8:00 on Monday
  • Invoices, reminders, chasing
  • Typing the meeting into the CRM
  • Onboarding paperwork
  • Copying data from one system to another

If it's done the same way every week, it shouldn't be done by a person. We take it off their desk and leave it running. No retainer required, no hostage situation.

Three ways to pay us less.

(fixed prices. we don't sell hours, we remove them.)

Start · the two-week audit

From 45 000 SEK
  • Min: whole company, up to 10 interviews45 000
  • Mid: two functions, up to 20 interviews75 000
  • Max: one function, deep, up to 30 interviews95 000
  • One thing running by day 14. ≥ 10 hrs a week found, or you don't pay.
Start

Build · automations and products

Fixed price per project
  • The 10-Day MVP: 49 500 SEK, no scoping needed
  • Everything else scoped in one paid week, then one number
  • Automations typically from 60 000 SEK
  • Tools and products typically from 150 000 SEK
  • Design and development included. It's one thing.
  • Price never moves once it's agreed. Our problem, not yours.
Build

Run · we keep it alive

From 9 500 SEK / month
  • Monitoring, fixes, upgrades
  • New automations as the business changes
  • One monthly number: hours your team got back
  • Cancel any month. We'd rather you didn't.
Run

All prices ex. moms. Start and Build: 50% at kickoff, 50% at delivery. The Start guarantee covers the second half.

Larger organisation?

Enterprise is by quote, after a paid scoping week. Still a fixed price. We don't do hourly, and we won't start for you.

Get a quote

Public sector?

By quote, designed to fit under direktupphandling. Data stays in the EU, nothing trains on your material, GDPR documentation included.

Get a quote

10 hours a week back.
Or you don't pay.

(we're not worried.)

If the two-week audit doesn't find at least ten recoverable hours a week in your company, the second invoice never arrives. That's the whole clause. On Build, the guarantee is simpler: the price we agreed is the price you pay.

We did it to ourselves first.

Client zero

ReadySet

A nine-person Swedish startup building game-based engagement experiences. Before we sold anything to anyone, we did it to ourselves: automated the content and marketing grind, built the internal tools, and kept them running. Then we wrote this page.

12 hrs
back per week
9 people
doing the work of 12

Numbers go up when they're measured. Not a day before.

Founding clients

Two spots. Half price.

In exchange for a case study, a testimonial and one reference call. After that, full price. Forever. We're not a discount brand, we're a lazy one.

Claim a spot